Specialized Paarl, a new benchmark here in South Africa, has opened as a destination store in Paarl. On 1 February 2021 Specialized Paarl opened its doors to the public amid a Pandemic Covid-19.

Set in a converted wine cellar on a working wine and fruit farm the Specialized Paarl store nestles beneath the magnificent backdrop of Paarl mountain. The name Paarl comes from the Dutch, “Parel” for Pearl from the granite outcrop that crests the mountain overlooking the town. Huge glass windows offer panoramic views of the Paarl valley and the Du Toits Kloof mountains in the distance, reminding customers of the endless potential for riding adventures that lies in wait.

The store is the brainchild of Paul Neethling and Darren Herbst, who share a vision of a community hub for the town where cyclists and their families feel welcome and can relax and spend time together in a comfortable environment. This ethos is the common thread that winds its way through every aspect of the store from the friendly and welcoming staff to the light, airy retail floor and world-class workshop to the homely feel of Knus Karoo Kitchen next door. Their goal is to offer cyclists a holistic, one-stop experience from purchase to bike-fit, trail permits, events, and a place where the whole family feels welcome. Parents can have a cup of coffee or a glass of wine at Knus Karoo Kitchen, while the kids enjoy the pump track.

Walking into the store, you’ll be welcomed by the experienced and friendly sales team, who are ready to point you in the right direction whether you need specific technical guidance or just browsing. The spacious workshop and stellar team of mechanics are near at hand, ready to give your bicycle the care it deserves.

The Retül Fit room is equipped with a state-of-the art Retül Vantage 3D motion capture fit system, to make sure you are perfectly set up on your bike: comfortable and able to eke out every watt when you need it.

The farm forms part of the Paarl Adventure Trails network where there are over 400km of trails running from the store’s doorstep. The maintenance and development of these trails remains a focus for Darren and acts as a drawcard for new and existing customers looking for a convenient and safe starting point for their rides.

The Hero Legacy project also offers foundation classes every Wednesday to introduce 3 – 12 year olds to the joy of cycling free of charge on the pump track at the front of the store. These classes serve to bring the local community together and expose youngsters from a range of backgrounds to the basics of bike-riding.

The trail network play host to range of mountain bike and trail running events which draw riders to the area, most notably the recent Paarl MTB Challenge served as SA Marathon Champs, bringing elite athletes from around the country to dice it out for the jersey. With ample secure parking and easy access from the N1 Highway, Specialized Paarl is perfectly positioned to assist both locals and visiting riders, whether racing, trail riding or enjoying the spectacular scenery.

For more information contact store manager, Darren Herbst. +27 (21) 036 2808 l darren.h@specializedpaarl.com